Post by jferdousy427 on Feb 20, 2024 4:20:10 GMT
As you can see, the more links there are on a landing page, the lower the conversion rate tends to be. This isn’t true in every case, but it’s strong evidence that having one goal on your page will make visitors more likely to act. “ Worry first about creating FOCUS. What’s your main offer? Stick to that. Clear focus eliminates the possibility of ‘paralysis by analysis.’ Landing pages with more than one purpose typically have no purpose. Blake Emal Senior Manager of Demand Gen, Talkdesk Aim for a 1:1 Attention Ratio To design your marketing campaign with a single goal in mind, you have to improve the attention ratio on your landing pages.
Because a poor attention ratio can have a direct and negative impact on your Brazil Phone Number conversion performance. Attention ratio compares the ratio of the number of things you can do on a given page to the number of things you should do. Unbounce devised this concept to illustrate why it’s so important to eliminate distractions from your marketing campaigns. The highest-converting landing pages always have an attention ratio of 1:1. Take a look at the current Unbounce homepage, and you’ll see it has an attention ratio of around 20:1 (not including all the links in the footer).
An uneven attention ratio makes sense on a website homepage. Why? Because different people are visiting this page for different reasons. Some are ready to jump in and start a free trial, sure. But others don’t even know what a landing page is yet. This page must serve different functions for different stages of awareness. A website—especially a homepage—is built for exploration. Your landing pages, though, these should be serving one campaign goal. This is why they get better conversion rates than most homepages ever do. Check out this example from Twillory with that perfect, golden 1:1 attention ratio. Every button here supports the same goal. And it’s converting at a whopping 46.86%.
Because a poor attention ratio can have a direct and negative impact on your Brazil Phone Number conversion performance. Attention ratio compares the ratio of the number of things you can do on a given page to the number of things you should do. Unbounce devised this concept to illustrate why it’s so important to eliminate distractions from your marketing campaigns. The highest-converting landing pages always have an attention ratio of 1:1. Take a look at the current Unbounce homepage, and you’ll see it has an attention ratio of around 20:1 (not including all the links in the footer).
An uneven attention ratio makes sense on a website homepage. Why? Because different people are visiting this page for different reasons. Some are ready to jump in and start a free trial, sure. But others don’t even know what a landing page is yet. This page must serve different functions for different stages of awareness. A website—especially a homepage—is built for exploration. Your landing pages, though, these should be serving one campaign goal. This is why they get better conversion rates than most homepages ever do. Check out this example from Twillory with that perfect, golden 1:1 attention ratio. Every button here supports the same goal. And it’s converting at a whopping 46.86%.